The Role of Brand Love in Mediating the Effect of Brand Experience on Brand Loyalty and Willingness to Pay for Green Skincare Products in Indonesia
Inzahra Alfadilatul Layna & Anas Hidayat · Journal of Economics, Management and Trade · 2023
The purpose of his study analyze the relationships between a selection of variables, such as brand experience, brand love, brand loyalty, and willingness to pay, to identify post-purchase customer perceptions of the "green" skincare product. This research uses a non-probability s...
Open access
Research Article
10.9734/jemt/2023/v29i101141