Effects of Brand Image and Awareness to Buying Habits and Usage of Bath Soap Products among Its Customers: SEM Model
Iluminada Vivien R. Domingo, Robert U. Lao & Ronaldo A. Manalo · Journal of Economics, Management and Trade · 2015
The quantitative study aimed to identify effects of brand image and awareness to buying habits and usage of body soap products among its customers using structural equation modelling technique. Data were gathered through interview and treated in depth. Based on the findings, the...
Open access
Research Article
10.9734/BJEMT/2015/17403