The Mediating Effect of Service Quality on Total Quality Management and Customer Loyalty in Banking Sector
Hussein Adnan Essa Alallq · Asian Journal of Economics, Business and Accounting · 2024
The aim of the research is to scrutinize the effect of TQM on customer loyalty through the mediation of quality service. The data was collected from workers of private banks in Iraq. Cluster sampling technique was used to collect the data. There were 390 employees taken as a samp...
Open access
Research Article
10.9734/ajeba/2024/v24i111539