The Moderating Effect of Social Capital on the Impact of Corporate Social Responsibility Initiatives
Hung-Mei Sun & Yuan-Shuh Lii · Asian Journal of Economics, Business and Accounting · 2018
Aims: The purpose of this paper is to study the effect of the sustainable marketing of three types of corporate social responsibility (CSR) initiatives—cause-related marketing (CRM), corporate philanthropy and creating shared value (CSV)—on consumer attitudinal evaluations with t...
Open access
Research Article
10.9734/AJEBA/2018/39294