Huboh Samuel Ringmu

Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon

Virginie Takoutio Feudjio, Huboh Samuel Ringmu, Njong Mom Aloysius & Nkiendem Felix · Journal of Economics, Management and Trade · 2025

Gaining new clients is extremely difficult for Cameroon's banking sector, especially in the digital era. This study looks into how social media marketing affects Cameroon's banking sector's ability to acquire new clients. The main contention is that social media marketing can be...