How to Promote WOM from Platform Attachment in Gastronomy Context
Hongliang Fa, Ping Cai & Tsaifa (TF) Yen · Asian Journal of Education and Social Studies · 2023
With the increasing popularity of social media, consumers browsing, evaluating and sharing online content has become a popular electronic word-of-mouth (WOM) behavior. Perceived value and attachment have been the important antecedents of WOM. Fewer studies, however, were presente...
Open access
Research Article
10.9734/ajess/2023/v40i1864