Digital Marketing and Household Purchase Intention for Solar Energy Systems: Case of Uasin Gishu County, Kenya
Hillary Chepkwony, Ronald Bonuke, Lucy Rono & Muyiwa S. Adaramola · Asian Journal of Economics, Business and Accounting · 2026
The transition towards renewable energy increasingly depends on effective communication that can convert household awareness into purchase intention. This study examined the relationship between digital marketing and household purchase intention for solar energy systems in Uasin...
Open access
Research Article
10.9734/ajeba/2026/v26i102405