Hiester P. Ibarra

Market Orientation and Firm Performance on Department Stores

Glaydyl C. Quimada, Hiester P. Ibarra & John Mark B. Lazaro · Asian Journal of Economics, Business and Accounting · 2024

This study aimed to examine the relationship between market orientation and firm performance in the context of department stores. A quantitative research design was used. The respondents of this study were the managers and supervisors working in the department stores in the munic...