Heri Pratikto

Human Capital and SME Internationalization: The Mediating Role of Digital Capability in Teak Wood Craft SMEs

Ryan Basith Fasih Khan, Sudarmiatin Sudarmiatin & Heri Pratikto · Asian Journal of Economics, Business and Accounting · 2026

Background and Aims: Despite growing interest in SME internationalization, limited attention has been paid to the mediating mechanisms that convert human capital into global outcomes, particularly in traditional manufacturing sectors. This study examines human capital's role in t...

Open access Research Article 10.9734/ajeba/2026/v26i52251

The Role of Digital Marketing in Promoting the Internationalization of SMEs in the Digital Economy Era: A Case Study of Cassava Chip Businesses in Trenggalek

Novi Puji Lestari, Sudarmiatin Sudarmiatin & Heri Pratikto · South Asian Journal of Social Studies and Economics · 2026

Aims: This study aims to analyze the role of digital marketing in encouraging the internationalization of small and medium enterprises (SMEs) in the digital economy era, with a focus on cassava chips businesses in Trenggalek Regency, Indonesia. The study also seeks to identify th...

Open access Research Article 10.9734/sajsse/2026/v23i31294