The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform
Hensa Putri Aprilia & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024
This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on the Sociolla platform, affecting Information Adoption and the role of trust inclination. A quantitative approach was employed with data collected through an online questionnaire distributed to 270 resp...
Open access
Research Article
10.9734/ajeba/2024/v24i31235