Predicting Consumer Choices Using Brain Signals and a Hybrid Gray Wolf–Cheetah Algorithm
Shan Ali Abdula, Hersh Fakhradin Aziz, Rawezh Kamaran Ahmed, Mohammed Satar Saeed, Twana Nasih Ahmed, Hemn Ghazi & Ali Mohammed Salih · Asian Journal of Economics, Business and Accounting · 2025
The diversity of customer decision-making and product preferences combine to form a marketer's nightmare. In this work, we introduce a new neuromarketing method for predicting consumer choices based on brain signals. Participants were 25 healthy volunteers (1838 years old) who ob...
Open access
Research Article
10.9734/ajeba/2025/v25i51799