Hema Harsha

Exploring Moonlighting Motivations and Organizational Dynamics among Indian It Professionals

Sathyanarayana S, Hema Harsha & Pushpa B V · Asian Journal of Economics, Business and Accounting · 2024

Aim: The aim of this study is to comprehensively understand moonlighting intentions by investigating various influencing factors within the context of the Indian IT sector. Methodology: The methodology involved administering a pre-tested research instrument to 444 respondents hol...

Open access Research Article 10.9734/ajeba/2024/v24i121619

Impact of Website Reputation and Source Credibility on Perceived Ewom Credibility and Consumer Purchase Intentions

Sathyanarayana S, Hema Harsha & Pushpa B.V · Asian Journal of Economics, Business and Accounting · 2024

Aim: This study investigated how perceived positive eWOM review credibility influences consumer decision-making, focusing on its effects on product attitude, website attitude, and purchase intention. It also examines the roles of website reputation and source credibility in shapi...

Open access Research Article 10.9734/ajeba/2024/v24i91499