The research is included in a causal study that aims to test the effect of perceived service quality on purchase intention with trust playing a mediating role and perceived risk playing a moderating role in shopping Online. The hypotheses based on general theories are formulate...
Open access
Research Article10.9734/ajeba/2023/v23i8956
Objective: The purpose of this study is to examine how price perception and e-promotion affect e-satisfaction-mediated repurchase intention in Bandung's Tokopedia e-commerce. Study Design: This type of research is quantitative, which is intended to determine the relationship betw...
Open access
Research Article10.9734/ajeba/2024/v24i121625
The purpose of this study is to examine the influence of customer experience dimensions, namely sensory experience, emotional experience, and social experience on repurchase intention through customer satisfaction of the Mobile Legends: Bang Bang virtual game product in Cimahi Ci...
Open access
Research Article10.9734/ajeba/2024/v24i71425
The research was conducted with the aim of analyzing the influence of performance, durability, perceived quality, price and product innovation on online customer loyalty of Casio watch products in Cimahi City. The research instrument has gone through the validity and reliability...
Open access
Research Article10.9734/ajeba/2024/v24i61371
This study aims to examine the influence of service quality and price on customer loyalty, mediated by customer satisfaction in the Indomaret in Bandung Raya. Population in this study consisting of consumers who have shopped at Indomaret who is >17 years old and domicilied in...
Open access
Research Article10.9734/ajeba/2024/v24i21216
This study aims to examine the influence of e-service quality dimensions on e-loyalty, mediated by e-satisfaction in the Tokopedia application in Bandung. The population in the study consists of Tokopedia application users generation Z who were born in 1995-2010 who are at least...
Open access
Research Article10.9734/ajeba/2023/v23i241197