The Role of Brand Trust in Mediating the Effect of Social Media Marketing on Purchase Decisions at Florists in Mataram City, Indonesia
Ni Kadek Mirah Chintya Paramitha, Halimatus Sa’diyah & Agus Purbathin Hadi · South Asian Journal of Social Studies and Economics · 2026
This study examined the role of brand trust in mediating the effect of social media marketing on purchase decisions for fresh flowers at florists in Mataram City, Indonesia. A quantitative approach was applied using data from 120 respondents who had purchased fresh flowers at lea...
Open access
Research Article
10.9734/sajsse/2026/v23i71355