Factors Affecting the Consumer's Branded Tea Purchase Decision: A Case Study in the Western Province, Sri Lanka
A. M. K. R. Bandara, H. M. M. Gayathri & A. I. Y. Lankapura · Asian Journal of Economics, Business and Accounting · 2021
Aims: The purpose of this paper is to identify the factors influencing on consumers' purchasing decisions for branded tea in Sri Lanka. This study investigated the relationship between the factors influencing a consumer's purchase decision on branded tea and the consumer's loyalt...
Open access
Research Article
10.9734/ajeba/2021/v21i1030432