Guo Xiaoling

Will You Purchase Green Products? The Joint Mediating Impact of Environmental Concern and Environmental Responsibility on Consumers’ Attitude and Purchase Intention

Afzaal Ali, Guo Xiaoling, Mehkar Sherwani & Adnan Ali · Journal of Economics, Management and Trade · 2015

Aims: This study attempts to test the revised model of Theory of Planned behavior to predict the factors and possible paths to encourage customers for green purchasing in the home appliance industry. Study Design: All constructs were measured on five-point likert scales anchored...