Grace Oluwatofunmi ADELEYE

Exchange Rate Fluctuation and the Value of the Nigerian Naira: The Mediating Effects on Pricing Strategies of Local Firms

Adeyemi Wasiu ALABI, Oluwasegun David OJO, Ishola Rufus Akintoye, Joseph Seun KOLAWOLE & Grace Oluwatofunmi ADELEYE · Asian Journal of Economics, Business and Accounting · 2025

This study investigated the effect of U.S dollar exchange rate fluctuations on the purchasing power of Naira and the pricing strategies of local traders in Nigeria. The study adopted a mixed research design (descriptive and ex-post facto). For the descriptive survey, the study po...