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Godwin Okwara

Publications (3)

AI-Driven Brand Communication: Power, Trust and Identity in Digital Marketing Ecosystems

Godwin Okwara, Aladeotan Kehinde Omolara, Moyosoreoluwa Odugbesan, Rahmat Kofoworola Sanusi, Adeshewa O. Ibrahim & Adetomiwa Adesokan · Journal of Economics, Management and Trade · 2026

Artificial intelligence (AI) is reshaping digital brand communication by redistributing communicative power among brands, platforms, algorithms and consumers. This review critically examines how AI-mediated tools influence power, trust and identity within digital marketing ecosys...

Open access Research Article 10.9734/jemt/2026/v32i61436

Governance and Accountability of AI Agents in U.S. Healthcare Systems: Ethical and Regulatory Perspectives

Emmanuel Ahaiwe, Godwin Okwara, Onyinye Faith Mbanefo, Kelvin Ebo Rabbles & Philip Williams Appiah-Agyei · Journal of Advances in Medical and Pharmaceutical Sciences · 2025

AI agents are moving from pilot to routine use in U.S. healthcare, yet evidence, transparency, and governance remain uneven. This systematic review examined how lifecycle safeguards spanning design, validation, deployment, and post-market monitoring affect patient outcomes and in...

Open access Research Article 10.9734/jamps/2025/v27i11826

The Principal Component Analysis Biplot Predictions versus the Ordinary Least Squares Regression Predictions: The Anthropometric Case Study

Chisimkwuo John, Chukwuemeka O. Omekara & Godwin Okwara · Asian Journal of Probability and Statistics · 2019

An indicative feature of a principal component analysis (PCA) variant to the multivariate data set is the ability to transform correlated linearly dependent variables to linearly independent principal components. Back-transforming these components with the samples and variables a...

Open access Research Article 10.9734/ajpas/2019/v3i430098