Igbo Indigenous Culture at the Mercy of Western Culture Dominance: What can the Mass Media do?
Fatima Ijeoma Emetumah, Fabian N. Okalla, Basilia Igbokwe, Chimezie Chyrsogonus Obioha, Godswill I. O. Megwa & Emeka Williams Etumnu · Asian Journal of Education and Social Studies · 2023
The goal of this study was to examine the role of the mass media in the sustenance of Igbo indigenous culture. The study's theoretical underpinning was the Agenda Setting Theory. In this study, the survey research design was used. The population consists of 555,500 residents in t...
Open access
Research Article
10.9734/ajess/2023/v39i2842