Role of Competitive Strategic Responses on Performance of Fast-moving Consumer Goods Manufacturing Firms in Nairobi County, Kenya
George Okumu & Paul Kariuki · Asian Journal of Economics, Business and Accounting · 2021
The purpose of this study was to examine the role of competitive strategic responses on performance of fast moving consumer goods manufacturing firms in Nairobi County, Kenya. The study employed descriptive research design. The target population was 258 managers of these firms; f...
Open access
Research Article
10.9734/ajeba/2021/v21i730402