Determinants of Customer Retention in Chickpea Seed Markets: Insights from Surendranagar District, Gujarat, India
Gaurang Chauhan, C. R. Bharodia, H. Y. Maheta & Kalpesh Kumar · Asian Journal of Advances in Agricultural Research · 2025
Chickpea cultivation plays a vital role in the agricultural economy. Understanding the factors that drive customer retention in chickpea seed markets is essential for shaping effective marketing strategies and policy interventions tailored to local farming practices. Therefore, t...
Open access
Research Article
10.9734/ajaar/2025/v25i9667