Consumer Awareness and Behavioural Trends in the Adoption of Millets and Millet-based Products
Manpreet Kaur & Gagandeep Banga · Archives of Current Research International · 2025
The study aims to investigate the consumer awareness and buying behavior towards millets and millets-based products in Ludhiana city. A descriptive research design was used to guide data collection and analysis. The primary data was collected through a structured and non-disguise...
Open access
Research Article
10.9734/acri/2025/v25i31103