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G. Vivek

Publications (2)

Factors Influencing the Consumer Buying Behavior towards Alternate Forms of Sugar in Tamil Nadu, India

G. Vivek, N. Venkatesa Palanichamy, D. Murugananthi, K. M. Shivakumar & M. Balakrishnan · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

In today's world, people are more aware of the product they consumed. Consumers are mainly relying on their health consciousness. However, people nowadays shift their consumption towards the traditional forms of sugar as they have better nutritional compounds compared to the refi...

Open access Research Article 10.9734/ajaees/2022/v40i1031154

A Study on Consumer WTP and Respondent’s Income Wise Consumption Pattern for Khandsari Sugar in Coimbatore City of Tamil Nadu

G. Vivek, T. Samsai, K. Mahendran & S. Praveena · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Sugarcane (Saccharum officinarum L.) is one of the most important commercial crops of the tropics. It is the main source of sugar in the world. Jaggery (Gur) and Khandsari sugar are a traditional product of sugarcane which is the natural mixture of sugar and molasses. Jaggery and...

Open access Research Article 10.9734/ajaees/2021/v39i830632