Determinants of Direct Marketing Strategy Adoption by Agro SMEs’ in the Greater Accra Region, Ghana
E. D. Setsoafia, D. B. Sarpong & G. T. M. Kwadzo · Asian Journal of Agricultural Extension, Economics & Sociology · 2013
The study investigates the determinants of direct marketing strategy (DMS) adoption and its effect on gross sales of agro SMEs in the wake of the government’s industrialization efforts. A multistage sampling was used to select 120 agro SMEs in the Greater Accra Region of Ghana, a...
Open access
Research Article
10.9734/AJAEES/2013/4474