The Effect of Sustainable Packaging on Brand Loyalty
Funkuin Belta Bih · Journal of Scientific Research and Reports · 2026
This study examines the effect of sustainable packaging on brand loyalty through a quantitative survey of 100 consumers in a developed urban market. Using Ordinary Least Squares regression, the analysis reveals that both the environmental appeal and perceived quality of sustainab...
Open access
Research Article
10.9734/jsrr/2026/v32i23988