The Influences of Marketing Activities and Personal Competence on the Intention to Adopt Digital Banking
. Meirina, So Yohanes Jimmy & Friska Natalia · South Asian Journal of Social Studies and Economics · 2022
Purpose: This study discusses the relationship between variables on bank customers' adoption of digital banking. Comprehensively, this study aims to determine the customer's interest in using Digital Banking based on the Technology Adoption Model (TAM) theory with Bank Marketing...
Open access
Research Article
10.9734/sajsse/2022/v13i430368