Determinants of Halal Awareness and Its Implications for Behavioral Intention
Friska Mastarida, Farida Jasfar & Hamdy Hady · Journal of Economics, Management and Trade · 2021
Aims: This study aims to investigate the effect of consumer awareness influenced by knowledge, religiosity, and subjective norm on behavioral intention to buy halal food products in Indonesia. Methodology: Structural equation modeling methods were used in hypothesis testing. Resu...
Open access
Research Article
10.9734/jemt/2021/v27i630351