Francesco Fernando

Drivers of Purchase Intention for Eco-Friendly Packaged FMCGs: Evidence from an Emerging Economy

Francesco Fernando, Ravindu Kulawardena & Sachin Wijayasinghe · South Asian Journal of Social Studies and Economics · 2026

This study examines the factors that influence consumer purchase intention towards eco-friendly packaged fast-moving consumer goods (FMCGs) in the Western Province of Sri Lanka. Although environmental concern and consumer awareness are increasing, the adoption of eco-friendly pac...