Fitriana Dyah Rachmaningrum

Analysis of the Decision-making Process for Purchasing of Ornamental Fish at the Bogor Ornamental Fish Marketing Depot

Asep Agus Handaka Suryana, Fitriana Dyah Rachmaningrum, Kiki Haetami & Ine Maulina · Asian Journal of Fisheries and Aquatic Research · 2022

Ornamental fish as a commodity of high economic value and has its own charm, makes consumers have a variety of goals and needs in purchasing ornamental fish. This study aims to analyze consumer characteristics and describe the consumer decision-making process at the Bogor Ornamen...