Digital Marketing, CASA and Promotion on Banking Marketing Performance: The Moderating Role of Competition
Filiartini Filiartini, Bahtiar Usman & Aekram Fais · Journal of Economics, Management and Trade · 2026
Background: The banking sector plays a crucial role in economic growth by mobilizing funds, ensuring financial stability, and enhancing capital allocation efficiency. In the digital era, innovative marketing strategies and growth in third-party funds are key indicators of banks’...
Open access
Research Article
10.9734/jemt/2026/v32i41419