International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach
Fikeresiyon Fekede Umema & Gurudutta Pradeep Japee · Asian Journal of Economics, Business and Accounting · 2024
Aims: In today's economy, which is very competitive, strategic management models are used more often to solve business problems by evaluating the current situation and helping to make successful national strategic plans. From this currently, the Boston Consulting Group (BCG) Matr...
Open access
Research Article
10.9734/ajeba/2024/v24i51325