Fear Message and Adoption of Barrier Measures: A Study of COVID 19 in the Cameroonian Population
Laure Fangue, Colette Simo & Fidèle Nwamen · Asian Journal of Economics, Business and Accounting · 2023
Fear appeals have long been a means of persuasion to promote favorable health behaviors. In the case of COVID-19 in particular, the mere presence of this epidemic seems to have the psychological consequence of fear in many individuals. Resorting to fear appeals becomes an adjunct...
Open access
Research Article
10.9734/ajeba/2023/v23i7945