Fatima Ijeoma Emetumah

Igbo Indigenous Culture at the Mercy of Western Culture Dominance: What can the Mass Media do?

Fatima Ijeoma Emetumah, Fabian N. Okalla, Basilia Igbokwe, Chimezie Chyrsogonus Obioha, Godswill I. O. Megwa & Emeka Williams Etumnu · Asian Journal of Education and Social Studies · 2023

The goal of this study was to examine the role of the mass media in the sustenance of Igbo indigenous culture. The study's theoretical underpinning was the Agenda Setting Theory. In this study, the survey research design was used. The population consists of 555,500 residents in t...

Open access Research Article 10.9734/ajess/2023/v39i2842

Social Media as a Factor for Increased Frontiers of Democracy in Nigeria’s 2015 Presidential Election

Fatima Ijeoma Emetumah · Journal of Education, Society and Behavioural Science · 2016

The study looked at the contributions of social media to the outcome of 2015 presidential election in Nigeria with a particular interest in uncovering social media influence on voting pattern of electorates; the reliability of information disseminated through the social media; an...

Open access Research Article 10.9734/BJESBS/2016/27403

An Empirical Investigation into how Nigerian Skit Makers Portray Cross Dressing on Facebook and Its Impact on Public Perception

Amadi, Mercy Agbo, Macaulay, Samuel Uche & Fatima Ijeoma Emetumah · Asian Journal of Advanced Research and Reports · 2024

The study focused on public perception of the depiction of cross dressing among Nigeria skit makers on Facebook. The study was guided by four research objectives. Based on the nature of the study, survey research method was adopted as the research design and Marshal McLuhan’s Tec...

Open access Research Article 10.9734/ajarr/2024/v18i4619