Fahrina Mustafa

The Effect of the Four Marketing Mix Factors on Customer Loyalty (Case Study: Consumers of Boots Café Makassar

Muhammad Ismail, Muhammad Ilham Wardhana Haeruddin, Fahrina Mustafa & Mutiah Nurul Khatmi · Asian Journal of Economics, Business and Accounting · 2023

Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...

Open access Research Article 10.9734/ajeba/2023/v23i6936

The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance

Andi Dewi Angreyani, Abdi Akbar, M. Ikhwan Maulana Haeruddin, Muh. Yushar Mustafa & Fahrina Mustafa · Asian Research Journal of Arts & Social Sciences · 2023

Micro, small, and medium enterprises or MSMEs in the Indonesian economy have a major role as the largest provider of employment, a means of community empowerment, a creator of new markets, a source of innovation, and their contribution to the balance of payments. Data from the In...

Open access Research Article 10.9734/arjass/2023/v21i2466