Aims: In modern turbulent marketplace market orientation is considered a business culture that facilitates firms in achieving sustainable competitive advantage by creating superior customer value and it links to the business performance. With the increasing use of technology in t...
Open access
Research Article10.9734/ajeba/2020/v20i430331
The research purpose was to explore guerrilla Marketing effects on consumer behavior. With the increase in competition in the global markets, several companies face a high Competition for surviving and thus they take a significant advantage in the present market opportunities. C...
Open access
Research Article10.9734/AJEBA/2018/39068
Aims: Growing concerns on environmental friendly products, due to increased environmental issues. Although Green Electronic Product is one of the solutions to save the environment and reduce the pollution in the present world. This study is to contribute to the body of knowledge...
Open access
Research Article10.9734/AJEBA/2017/36563