Eze Felix John

The Correlation between Business Location and Consumers Patronage: Implications for Business Policy Decisions

Eze Felix John, Odigbo Benedict Ejikeme & Ufot Juliet Alfred · Journal of Economics, Management and Trade · 2015

The study undertook a critical appraisal of the relationship between business locations and consumer patronage, with a view to pinpointing the implications on business policy and decision-makings. The study sought to: Determine the effect of business locations on consumers’ repea...