The marketing information system plays a vital role in marketing planning. Profitable development of a shipping company can only come from a continual commitment to matching the shipping enterprise’s capabilities with customers’ needs. In order that the shipping company can be ce...
Open access
Research Article10.9734/jemt/2020/v26i1030301
Chartering is the part of international shipping business which broadly deals with the proper matching of cargoes’ transport needs and vessels’ commercial trading. Different charterers have different transportation needs. They do not all require the same sea transport service and...
Open access
Research Article10.9734/jemt/2020/v26i130221
The bill of lading plays a vital role in international trade. In addition, the charterparty is a legal contract of employing a vessel between the shipowner and the charterer. In shipping matters, charterparty and bill of lading are highly important documents since they allocate r...
Open access
Research Article10.9734/jemt/2019/v24i630182
This paper examined the shipping marketing strategies within the framework of complexity theory. Then using prevailing models in both services marketing and complexity theory, core elements like dynamic life cycle of products and industries, strategy, leadership, team-work as wel...
Open access
Research Article10.9734/BJEMT/2014/9220