Narrow Market Business Level Strategies and Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya
Mary Wanjiru Karuga, Evangeline Gichunge & Eunice Kirimi · Asian Journal of Economics, Business and Accounting · 2021
Despite the fact that empirical research on performance and narrow market business level strategies have been widely conducted, there is no consensus on the effect of focused cost and focused differentiation on micro and small enterprises performance, necessitating this study to...
Open access
Research Article
10.9734/ajeba/2021/v21i1230455