Analysis of Mobile Banking Usage in Increasing Customer Trust and Loyalty
Eva Mutiara Afiyah, Mohamad Rizan & Osly Usman · Journal of Economics, Management and Trade · 2025
This research aims to analyze the influence of perceived risk and perceived benefit on customer trust and loyalty in the use of mobile banking services at Bank Rakyat Indonesia (BRI) within the Jabodetabek region. Mobile banking has become an essential component of the banking se...
Open access
Research Article
10.9734/jemt/2025/v31i11268