Ethar Hamed Al Rumaidhi

Impact of Phygital Retailing Strategies on Customer Satisfaction and Loyalty in Lulu Hypermarket, Nizwa, Sultanate of Oman

Renjith Kumar. R, Bushra Mubarak Al Shukaili, Ethar Hamed Al Rumaidhi, Hajar Mubarak Al Aamri, Khaloud Humaid Al Hinaai & Nasra Musallam Al Maani · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study investigates the association of phygital retailing strategies on customer satisfaction and loyalty in Lulu Hypermarket Nizwa. Study Design: This causal, quantitative study collected 361 valid responses from shoppers, with a 93.28% response rate. Place and Duratio...