Factors Influencing Brand Switching Behaviour of Mobile Phone Users and the Mediating Effect of Customer Satisfaction: A Literature Review
Esther Garga, Ahmad Audu Maiyaki & Murtala Sabo Sagagi · Journal of Education, Society and Behavioural Science · 2019
Mobile phone market is one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer brand switching behaviour and shade light on the factors that influence the consumer switching between different...
Open access
Research Article
10.9734/jesbs/2019/v29i130097