Eshe M. Hussein

Viewers Perception of the ICU “Chumba Cha Umbea” Television Programme of DSTV’s Maisha Magic Bongo Channel in Adherence to Ethical Values in Tanzania

Eshe M. Hussein & Prospery M. Mwila · Asian Research Journal of Arts & Social Sciences · 2023

The study set out to explore viewers’ perceptions of the ICU “Chumba Cha Umbea” Program of DSTV’s Maisha Magic Bongo Channel in adherence to journalism ethics in Tanzania. The study relied on a mixed-methods approach, incorporating both quantitative and qualitative approaches. Da...