Erny Rachmawati

Analysis of Viral Marketing, Celebrity Endorser, Brand Awareness, and E-WOM in Influencing Purchase Decisions

Amalia Dwi Aprianasari, Erny Rachmawati, Wida Purwidianti & Muchammad Agung Miftahuddin · South Asian Journal of Social Studies and Economics · 2025

Modern developments have led to increased public attention to appearance, making fashion, care, and now beauty products increasingly important needs. This view has a significant impact on the growth of the beauty industry in Indonesia, especially on the production of skincare pro...

Open access Research Article 10.9734/sajsse/2025/v22i81109

The Mediating Role of Organizational Citizenship Behavior on the Effects of Organizational Justice and Motivation on Employee Performance

Nia Nurmayanti, Alfato Yusnar Kharismasyah, Tri Septin Muji Rahayu & Erny Rachmawati · South Asian Journal of Social Studies and Economics · 2026

Aims: This study aims to examine the effects of Motivation and Organizational Justice on Employee Performance, with Organizational Citizenship Behavior as a mediating variable. Study design:  The research employed a quantitative approach using survey-based method. Place and Durat...

Open access Research Article 10.9734/sajsse/2026/v23i11240