A Stacking Approach to Direct Marketing Response Modeling
Ernest Kangogo Kiprop, George Okeyo & Petronilla Muriithi · Asian Journal of Research in Computer Science · 2018
In this work, we investigate the viability of the stacked generalization approach in predictive modeling of a direct marketing problem. We compare the performance of individual models created using different classification algorithms, and stacked ensembles of these models. The ba...
Open access
Research Article
10.9734/ajrcos/2018/v1i224726