The Effect of Online Shopping Convenience on Customer Satisfaction, Behavioral Intention, and Electronic Word of Mouth (E-WOM)
Tania Feby Khairial & Erlita Ridanasti · Asian Journal of Economics, Business and Accounting · 2023
Online shopping activities in Indonesia have grown rapidly in the last five years. The convenience of shopping online plays a significant role in marketing and has become one of the main factors why people want to shop online. This study seeks to identify the primary dimensions o...
Open access
Research Article
10.9734/ajeba/2023/v23i241205