An Empirical Analysis of Mobile Payment Service and Customers’ Behaviours in South-South Geopolitical Zone of Nigeria
UWEM DANIEL UDOM, OFONIME MOSES AKPAN & ENDURANCE GABRIEL UDO · Asian Journal of Economics, Business and Accounting · 2025
The level of acceptance of innovation reflects in the behaviour ones showcases. The study of customer’s behaviour specifically aims to understand the decision-making processes of customers and the factors that influence their behaviour in the marketplace. This study therefore inv...
Open access
Research Article
10.9734/ajeba/2025/v25i71880