An Empirical Study on Consumers Preference for Mobile Telecommunication Attributes in Nigeria
Emmanuel O. Oyatoye, Sulaimon O. Adebiyi & Bilqis B. Amole · Journal of Economics, Management and Trade · 2013
Aims: The study empirically analyzed consumers’ preference for mobile telecommunication attributes in Nigeria, using conjoint analysis. Study Design: Survey design, through 200 dedicated mobile phone users, were conveniently sampled in Yaba and Akoka environs of Lagos State for t...
Open access
Research Article
10.9734/BJEMT/2013/3427