The Role of Affiliate Marketing on Purchase Decision Moderated Purchase Interest on Tiktok
Elia Asadiyah, Maya Aulia Ilma, M. Fatkhur Rozi & Kartika Anggraeni Sudiono Putri · Asian Journal of Economics, Business and Accounting · 2023
Aims: This research was conducted to review the effect of affiliate marketing in the form of content created by affiliators on purchasing decisions moderated by the purchase intention. Study Design: This study uses quantitative methods. The data in this study are in the form of...
Open access
Research Article
10.9734/ajeba/2023/v23i231172