Foreign Migration of Brands Discussed under the Light of Intersubjectivity Perspective: Illustration with a Case of Food Products
Philippe Fauquet-Alekhine & Elena Fauquet-Alekhine-Pavlovskaia · Journal of Economics, Management and Trade · 2016
When producers intend to export a product abroad the original country, what about the impact of the brand on the new target of consumers? Will the few words composing the brand contribute to make people buy and eat the food product, or on the contrary will it make them push it aw...
Open access
Research Article
10.9734/BJEMT/2016/29292