Purchasing Still Wines: The Influence of Extrinsic Attributes
Elena Fauquet-Alekhine & Philippe Fauquet-Alekhine · Journal of Economics, Management and Trade · 2024
Aims: Purchasing wine in shops implies that the consumer makes a choice based on the extrinsic attributes of the product (eg packaging, bottle shape and design, labels and written information) rather than extrinsic information such the flavor or the taste of the wine. Various stu...
Open access
Research Article
10.9734/jemt/2024/v30i121262